When in business the goal is to work smarter not harder...especially as entrepreneurs. So often I have people reach out to me looking for PR support and representation, but don't have the budget for representation. If this is you and you are unable to afford a publicist or firm, here are a few resources to help you get rolling:
You can pitch story ideas, get alerts about new PR opportunities and track the success of your campaigns. Muck Rack is also said to be considerably faster than other programs in alerting you about industry news.
Enter the keywords that define your industry, and let Traackr do the rest. You’ll get reports on who is writing on those topics, their reach, how well their content resonates with their audience and their relevance to your keywords.
If you’d like media coverage without breaking the bank, HARO is tremendous. Once you sign up and list your industry expertise, HARO will notify you about opportunities to connect with journalists or bloggers looking for sources.
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BuzzSumo is a great resource for monitoring keyword and content popularity, with detailed information about views, shares and reach.
Prezly sends out alerts to bloggers, journalists and other writers via multimedia emails to announce press releases. It also provides analytics to gauge press release performance.
You get access to press release templates and help with search engine optimization and social media exposure. Its resource center includes how-to articles, videos, webinars and white papers to help you to craft masterful press releases.
These are just a few resources that you can use to elevate your brand presence and media mentions. However these are short-term suggestions and tools that you can use, in anything, it's always best to go with a professional service or firm.
Happy pitching!